The two companies are no strangers to one another， with BetMarket offering Altenar’s iGaming software in other markets， meaning the deal is a continuation of the pair’s relationship.

Aggelos Stravelas， an Account Manager at Altenar， commented on the new Bulgarian partnership， saying: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.

“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it， integrating many of our products onto its platform over time.”

BetMarket started as a bingo and slots operator in 1997; however， it has expanded over the years to offer further games and products across the markets where it operates.

Hristo Markov，Online Casino Games Product Manager at BetMarket， said of the deal: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.”

The news comes soon after Altenar also announced a partnership with Mexican operator Winpot， which will see the operator able to expand its selection of sports betting options.

Yoni Sidi， Winpot CEO， said: “We are thrilled to announce our latest collaboration with Altenar. By integrating their cutting-edge sportsbook technology with our established casino platform， we are elevating our offerings to provide an exceptional and comprehensive gaming experience for our customers.”